It’s no secret that online sales are quickly overtaking those made over the counter. Customers love the convenience of shopping from their office, at home, and on the go. If you’re not building your e-commerce presence, you’ll find your business will be left behind.
Read MoreTopics: growing your business, small business owner, increase cash flow, small business, attract new customers, build business networks, increase sales, trade dollars
Finding business partners that share similar markets to you can help you leverage your business, increase business profits, and expand your customer base. The problem is many business owners are scared off by the statistics - at least 50% of partnerships fail in the first 2-3 years! That’s enough to make any business owner decide to tough it out alone.
Read MoreTopics: growing your business, strategy, small business, trade exchange, build business networks, networking, trade dollars, marketing
There are countless theories about how to run a business, and when it comes down to it, every strategy has the same end-goal: increasing your profits. Whether you’re working on brand awareness, innovative product development, or increasing workplace efficiency, the goal is always to increase sales and cut operating costs.
Read MoreTopics: growing your business, increase profit, increase cash flow, small business, attract new customers, save cash, build business networks, increase sales, trade dollars
When you first started your business, you had a plan. It may have been something roughly scratched out on an A4 sheet of paper, or a complex business plan you presented to your bank manager, or maybe something in between. Your business plan provided you with a mission, a path for your business to help keep things moving in a positive, forward direction.\
Read MoreTopics: growing your business, strategy, small business, attract new customers, business blog, unrealised potential, barter, business needs, networking
As a small business owner, consistent, constant marketing plays a big part in making sure your audience knows you, what you offer and what makes you unique. It would be great to simply open the door to your business every day and wait for the customers to roll on in. In reality, we know that doesn’t happen without a LOT of effort.
Read MoreTopics: business strategies, growing your business, increase cash flow, social media, small business, content marketing, increase sales, trade dollars
It’s something every business owner knows they need to do but very few put aside the time for it. Not surprisingly, it’s those who do that tend to be the most successful. Strategic planning is essential to the development and growth of your business. So why is it like pulling teeth to get business owners to sit down and focus on it? The answer is clear. You’re too busy working IN your business to take a step back and work ON your business. Strategy and planning is put on the backburner while you deal with more pressing issues.
Read MoreTopics: business strategies, growing your business, increase profit, small business, attract new customers, business needs
You work hard for every dollar you earn in your business. The last thing you want is to waste it on hit-and-miss advertising or marketing campaigns. You need to make sure your investment in marketing is working for you and giving you the greatest possible return.
As you plan, measure and track your marketing efforts, you will learn what works (and doesn’t) for your business. Then you can focus your efforts on the right type of marketing to generate the best results.
Read MoreTopics: growing your business, attracting new customers, market research, save cash, content marketing, increase sales, business needs, trade dollars
Being a business owner requires being decisive when it comes to risk-taking, but going in it alone can be challenging without the help of a community around you. In a competitive industry where you’re up against both the big and small players, joining a supportive network is essential to thriving. Today, we explain why collaboration is essential for your business’ growth.
Read MoreTopics: growing your business, attract new customers, build business networks, business needs, networking
Do you know what Apple Inc, General Motors and Amazon have in common? Except for the fact that they are among the most successful companies in the world, there is one more thing – they continue to add new products to their existing portfolio. Despite being giants in their own right, they know the value that product line expansion brings to business and are constantly looking for opportunities to develop a new line of product.
Read MoreTopics: business strategies, growing your business, increase cash flow, expand your product line, build business networks, business needs
Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, new and old customers require different marketing strategies. What is even more daunting is the fact that they both react differently to certain marketing strategies, and thus need to be approached differently as well.
Read MoreTopics: growing your business, increase cash flow, small business, attract new customers, increase sales, business needs
