Emails are a necessary part of everyday business communication. They can also be a major distraction that eats up your time and negatively affects your productivity. With emails now on your phone, it’s even easier for your attention to be hijacked by the ‘ping’ of every notification, losing valuable time that should be spent growing your business and getting more customers.
Read MoreTopics: business strategies, small business, business blog, business needs, marketing
Finding business partners that share similar markets to you can help you leverage your business, increase business profits, and expand your customer base. The problem is many business owners are scared off by the statistics - at least 50% of partnerships fail in the first 2-3 years! That’s enough to make any business owner decide to tough it out alone.
Read MoreTopics: growing your business, strategy, small business, trade exchange, build business networks, networking, trade dollars, marketing
It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value, and market share, but do you risk putting all your eggs in one basket?
Read MoreTopics: attract new customers, save cash, build business networks, branding, unrealised potential, increase sales, business needs, customer loyalty, marketing
Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below, we discuss what you need to know about brand proliferation and how it impacts your business.
Read MoreTopics: small business, branding, increase sales, business needs, marketing
The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two very different channels that businesses can sell through. Selling directly to consumers, or “business-to-consumer” (B2C) marketing, is an entirely different operation than selling directly to other businesses (“business-to-business”, or B2B).
Read MoreTopics: business strategies, buyer demand, small business, business blog, business needs, marketing
Being a small business owner is an enormous task. Much of the operational responsibilities of your business rest on your own shoulders. With so much on your plate, it’s no wonder that business owners often fall into habits that may not always be healthy for their business.
Read MoreTopics: strategy, small business, trade exchange, business blog, increase sales, barter, business needs, marketing
