Owning your own business is widely recognised as one of the best ways to achieve financial freedom. With the right knowledge and skills, you can cultivate a successful business, hire staff to help it grow and put your money to work for you. That said, starting your own business is by no means a guaranteed path to success. By tying your fortunes to the success of your business, you are naturally shouldering a higher burden of risk than you would if you merely collected a pay cheque from someone else’s business.
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Topics:
increase cash flow,
attract new customers,
save cash,
build business networks,
increase sales,
trade dollars
With 2020 comes a new decade, and with it, a new range of challenges every successful business must overcome to increase sales and grow their customer base. How can you set your business up for success, while also setting yourself apart from your competition? Here are some tips from Dr. George Day, a marketing expert at the University of Pennsylvania.
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Topics:
clear excess stock,
attract new customers,
save cash,
trade exchange,
increase sales,
business needs,
trade dollars
It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value, and market share, but do you risk putting all your eggs in one basket?
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Topics:
attract new customers,
save cash,
build business networks,
branding,
unrealised potential,
increase sales,
business needs,
customer loyalty,
marketing
There are countless theories about how to run a business, and when it comes down to it, every strategy has the same end-goal: increasing your profits. Whether you’re working on brand awareness, innovative product development, or increasing workplace efficiency, the goal is always to increase sales and cut operating costs.
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Topics:
growing your business,
increase profit,
increase cash flow,
small business,
attract new customers,
save cash,
build business networks,
increase sales,
trade dollars
Understanding the financial health of your business can be an extremely overwhelming task to get your head around. Unless you have a passion for figures then it’s an area that can cause a lot of frustration and stress. You may have a handle on your profit and loss statement, but are you able to look deeper and really see how your business is going?
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Topics:
Accounting,
increase cash flow,
small business,
attract new customers,
save cash,
spare capacity,
unrealised potential,
increase sales,
business needs,
trade dollars
To increase business profits, you don’t need to allot a huge portion of your company’s budget. Even the best planned marketing campaigns can fail. Every facet of business decision-making, including one’s marketing strategy, almost always involves risks, and a positive turnout isn’t 100% guaranteed. As market behaviour continuously changes, investing in large, high-cost campaigns don’t always translate to increased sales. Thankfully, there are ways in which your business can achieve maximum profitability minus the costly investment. Here, we talk about low-cost effective strategies, which can pave the way for business growth.
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Topics:
small business,
save cash,
branding,
increase sales,
business needs,
trade dollars
Did you know that the ancient concept of bartering goods/services is still relevant in this age of digital money? Yes, as amazing as it may seem, trading your products in exchange for what you need or would otherwise have purchased in cash can be the ultimate business tactic. Not only do you attract new customers in the process, but you also increase the profitability of your business, managing stock more effectively and participating in a supportive network of other businesses. What’s more, a healthy barter relationship can serve as a perfect opportunity to turn your bartering members of today into the paying clients of tomorrow. After all, opportunities for extra income shouldn’t be passed up!
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Topics:
attract new customers,
save cash,
build business networks,
unrealised potential,
increase sales,
networking
You work hard for every dollar you earn in your business. The last thing you want is to waste it on hit-and-miss advertising or marketing campaigns. You need to make sure your investment in marketing is working for you and giving you the greatest possible return.
As you plan, measure and track your marketing efforts, you will learn what works (and doesn’t) for your business. Then you can focus your efforts on the right type of marketing to generate the best results.
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Topics:
growing your business,
attracting new customers,
market research,
save cash,
content marketing,
increase sales,
business needs,
trade dollars
Aroha O’Brien is still floating on cloud 9 after celebrating her magical wedding to husband John, not just for the obvious reasons, but the fact that being a Bartercard employee, she benefitted from the vast network of members to help her plan her big day. Aroha has worked for Bartercard for 11 years as a Corporate Receptionist and more latterly as a Member Services Officer and assisting the Bartercard Directors. She and her husband-to-be planned their wedding in just seven months, and we caught up with Aroha on her return to work.
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Topics:
tourism,
travel,
improve lifestyle,
save cash,
trade dollars
No matter how long you’ve been in your business or how smoothly you run it, you can be sure that at some point there will be challenges. That’s simply the nature of business. There are times when you’ll get off track, experience a downturn or hit a plateau. It doesn’t mean you have to stay there for long. Here are four tips on how you can revive your business with Bartercard and get back on the path to success.
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Topics:
increase profit,
increase cash flow,
save cash,
trade exchange,
increase sales,
trade dollars
