---
title: Bartercard Blog | Bartercard Updates | content marketing
description: content marketing | Bartercard Blog | Bartercard Updates
---

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## [The importance of marketing](https://content.bartercard.com.au/blog/the-importance-of-marketing)

 Posted by [Bartercard Australia](https://content.bartercard.com.au/blog/author/bartercard-australia) on Nov 18, 2019 2:46:11 PM

[![](https://content.bartercard.com.au/hubfs/marketing%20strategy.jpg)](https://content.bartercard.com.au/blog/the-importance-of-marketing)

As a small business owner, consistent, constant marketing plays a big part in making sure your audience knows you, what you offer and what makes you unique. It would be great to simply open the door to your business every day and wait for the customers to roll on in. In reality, we know that doesn’t happen without a LOT of effort.

[Read More](https://content.bartercard.com.au/blog/the-importance-of-marketing)

 Topics: [business strategies](https://content.bartercard.com.au/blog/topic/business-strategies), [growing your business](https://content.bartercard.com.au/blog/topic/growing-your-business), [increase cash flow](https://content.bartercard.com.au/blog/topic/increase-cash-flow), [social media](https://content.bartercard.com.au/blog/topic/social-media), [small business](https://content.bartercard.com.au/blog/topic/small-business), [content marketing](https://content.bartercard.com.au/blog/topic/content-marketing), [increase sales](https://content.bartercard.com.au/blog/topic/increase-sales), [trade dollars](https://content.bartercard.com.au/blog/topic/trade-dollars)

## [5 Easy Steps to a Greater Return on your Marketing Dollar](https://content.bartercard.com.au/blog/5-easy-steps-to-a-greater-return-on-your-marketing-dollar)

 Posted by [Bartercard Australia](https://content.bartercard.com.au/blog/author/bartercard-australia) on Oct 14, 2019 2:03:02 PM

[![](https://content.bartercard.com.au/hubfs/Analysis-1841158_1280.jpg)](https://content.bartercard.com.au/blog/5-easy-steps-to-a-greater-return-on-your-marketing-dollar)

You work hard for every dollar you earn in your business. The last thing you want is to waste it on hit-and-miss advertising or marketing campaigns. You need to make sure your investment in marketing is working for you and giving you the greatest possible return.

As you plan, measure and track your marketing efforts, you will learn what works (and doesn’t) for your business. Then you can focus your efforts on the right type of marketing to generate the best results. 

[Read More](https://content.bartercard.com.au/blog/5-easy-steps-to-a-greater-return-on-your-marketing-dollar)

 Topics: [growing your business](https://content.bartercard.com.au/blog/topic/growing-your-business), [attracting new customers](https://content.bartercard.com.au/blog/topic/attracting-new-customers), [market research](https://content.bartercard.com.au/blog/topic/market-research), [save cash](https://content.bartercard.com.au/blog/topic/save-cash), [content marketing](https://content.bartercard.com.au/blog/topic/content-marketing), [increase sales](https://content.bartercard.com.au/blog/topic/increase-sales), [business needs](https://content.bartercard.com.au/blog/topic/business-needs), [trade dollars](https://content.bartercard.com.au/blog/topic/trade-dollars)

 

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