---
title: Bartercard Blog | Bartercard Updates | social media
description: social media | Bartercard Blog | Bartercard Updates
---

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## [The importance of marketing](https://content.bartercard.com.au/blog/the-importance-of-marketing)

 Posted by [Bartercard Australia](https://content.bartercard.com.au/blog/author/bartercard-australia) on Nov 18, 2019 2:46:11 PM

[![](https://content.bartercard.com.au/hubfs/marketing%20strategy.jpg)](https://content.bartercard.com.au/blog/the-importance-of-marketing)

As a small business owner, consistent, constant marketing plays a big part in making sure your audience knows you, what you offer and what makes you unique. It would be great to simply open the door to your business every day and wait for the customers to roll on in. In reality, we know that doesn’t happen without a LOT of effort.

[Read More](https://content.bartercard.com.au/blog/the-importance-of-marketing)

 Topics: [business strategies](https://content.bartercard.com.au/blog/topic/business-strategies), [growing your business](https://content.bartercard.com.au/blog/topic/growing-your-business), [increase cash flow](https://content.bartercard.com.au/blog/topic/increase-cash-flow), [social media](https://content.bartercard.com.au/blog/topic/social-media), [small business](https://content.bartercard.com.au/blog/topic/small-business), [content marketing](https://content.bartercard.com.au/blog/topic/content-marketing), [increase sales](https://content.bartercard.com.au/blog/topic/increase-sales), [trade dollars](https://content.bartercard.com.au/blog/topic/trade-dollars)

## [Online Reputation Management: Building Trust in Your Business That Lasts](https://content.bartercard.com.au/blog/online-reputation-management-building-trust-in-your-business-that-lasts)

 Posted by [Bartercard Australia](https://content.bartercard.com.au/blog/author/bartercard-australia) on Jun 13, 2019 9:27:20 AM

[![](https://content.bartercard.com.au/hubfs/feedback-1977987_1280.jpg)](https://content.bartercard.com.au/blog/online-reputation-management-building-trust-in-your-business-that-lasts)

**Online Reputational Management** (ORM) is vital to any business. One poor Google review or post (whether justified or not) can have a significant impact on your business. With social media such a popular channel for people airing their views, you could have a serious problem if that one person with a negative experience of your brand happens to have thousands of followers.

[Read More](https://content.bartercard.com.au/blog/online-reputation-management-building-trust-in-your-business-that-lasts)

 Topics: [business strategies](https://content.bartercard.com.au/blog/topic/business-strategies), [digital](https://content.bartercard.com.au/blog/topic/digital), [social media](https://content.bartercard.com.au/blog/topic/social-media), [branding](https://content.bartercard.com.au/blog/topic/branding), [business blog](https://content.bartercard.com.au/blog/topic/business-blog)

 

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