Emails are a necessary part of everyday business communication. They can also be a major distraction that eats up your time and negatively affects your productivity. With emails now on your phone, it’s even easier for your attention to be hijacked by the ‘ping’ of every notification, losing valuable time that should be spent growing your business and getting more customers.
Read MoreTopics: business strategies, small business, business blog, business needs, marketing
With 2020 comes a new decade, and with it, a new range of challenges every successful business must overcome to increase sales and grow their customer base. How can you set your business up for success, while also setting yourself apart from your competition? Here are some tips from Dr. George Day, a marketing expert at the University of Pennsylvania.
Read MoreTopics: clear excess stock, attract new customers, save cash, trade exchange, increase sales, business needs, trade dollars
It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value, and market share, but do you risk putting all your eggs in one basket?
Read MoreTopics: attract new customers, save cash, build business networks, branding, unrealised potential, increase sales, business needs, customer loyalty, marketing
Businesses set long-term goals to help them measure their success. However, as a business owner, you must also set attainable and specific short-term goals that support the bigger picture. Invest time to create scalable plans that will accelerate your business along the path toward your long-term vision. Here are examples of short-term goals, which can pave the way towards achieving your long-term objectives.
Read MoreTopics: strategy, small business, goals, increase sales, business needs, customer loyalty, trade dollars
Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below, we discuss what you need to know about brand proliferation and how it impacts your business.
Read MoreTopics: small business, branding, increase sales, business needs, marketing
Topics: bartercard, small business, build business networks, goals, increase sales, business needs, networking, trade dollars
The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two very different channels that businesses can sell through. Selling directly to consumers, or “business-to-consumer” (B2C) marketing, is an entirely different operation than selling directly to other businesses (“business-to-business”, or B2B).
Read MoreTopics: business strategies, buyer demand, small business, business blog, business needs, marketing
Being a small business owner is an enormous task. Much of the operational responsibilities of your business rest on your own shoulders. With so much on your plate, it’s no wonder that business owners often fall into habits that may not always be healthy for their business.
Read MoreTopics: strategy, small business, trade exchange, business blog, increase sales, barter, business needs, marketing
It’s not surprising to see a significant shift of practices when it comes to business networking. The world has adopted new ways to network that are no longer limited to face-to-face interactions. For a long time, business owners have attended meetings, events, and tradeshows to expand their contact base. Today, thanks to fast-paced technology, online networking sites have become common in the realm of making business connections.
Read MoreTopics: small business owner, strategy, small business, attract new customers, build business networks, unrealised potential, business needs, networking, trade dollars
Bartercard is a platform where businesses can barter trade their goods and services using trade dollars. Joining this immense online marketplace offers numerous benefits for a business owner just like you. It aids your business by turning your excess inventory, spare downtime, and vacant seats into additional sales—expanding your business and profits.
Read MoreTopics: market research, build business networks, unrealised potential, increase sales, business needs, networking
