The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two very different channels that businesses can sell through. Selling directly to consumers, or “business-to-consumer” (B2C) marketing, is an entirely different operation than selling directly to other businesses (“business-to-business”, or B2B).
Read MoreTopics: business strategies, buyer demand, small business, business blog, business needs, marketing
A business cycle is the natural rise and fall of economic growth over a period of time. The cycle is a useful tool for analysing the wider economy, as the upward and downward fluctuations show variations in production, employment, wages, and investment. Understanding the cycle allows you as a business owner to make better financial decisions with the goal of helping your business increase profit despite the downturns. Today we discuss the five main phases of a business cycle: expansion, peak, recession, trough, and recovery.
Topics: buyer demand, small business, business start-up, business blog, unrealised potential, increase sales, barter, business needs
Adelaide Hills Retreats, formerly Adelaide Hills Country Cottages, incorporates new levels of luxury in every way, offering its clients unrivalled retreats in the Adelaide Hills. They have been a Bartercard member since 2006 but hadn’t really been taking advantage of the full benefits of the network, until they were introduced to Presente Marketing Australia.
Read MoreTopics: business strategies, growing your business, increase cash flow, buyer demand, attract new customers, build business networks, motivation
The time has come for you to expand your business horizon and go global. You have a great product and now you want to get more customers so that everyone will know about it! So, how do you start promoting your business on a global scale?
Read MoreTopics: growing your business, increase profit, strategy, buyer demand, expand your product line, market research, attract new customers, save cash, trade exchange
