You work hard for every dollar you earn in your business. The last thing you want is to waste it on hit-and-miss advertising or marketing campaigns. You need to make sure your investment in marketing is working for you and giving you the greatest possible return.
As you plan, measure and track your marketing efforts, you will learn what works (and doesn’t) for your business. Then you can focus your efforts on the right type of marketing to generate the best results.
Read MoreTopics: growing your business, attracting new customers, market research, save cash, content marketing, increase sales, business needs, trade dollars
Trade dollars can benefit your business in numerous ways. Beyond the simple concept of exchanging good and services, Bartercard takes the barter system a notch higher by employing technology to provide businesses access to an expansive network of like-minded businesses. This allows businesses to exchange services and increase business sales by up to 10% within the first 12 months of being a member. Together with the help of experienced Account Managers, Bartercard makes sure your business’ excess stock and downtime translate into increased sales.
Read MoreTopics: improve lifestyle, save cash, business needs, rewarding staff
Being a business owner requires being decisive when it comes to risk-taking, but going in it alone can be challenging without the help of a community around you. In a competitive industry where you’re up against both the big and small players, joining a supportive network is essential to thriving. Today, we explain why collaboration is essential for your business’ growth.
Read MoreTopics: growing your business, attract new customers, build business networks, business needs, networking
Businesses are always looking for more ways to get more customers. Without well-defined objectives and a well-planned marketing strategy, it can be a challenging task, to say the least. What business owners need to know is it all starts with defining your business goals, reviewing who you are as a brand, and what strategies are most suitable to employ when it comes to acquiring new customers and sustaining the ones you have. In short, businesses need to be open to improving their sales and marketing sector for their company to grow. There are no shortcuts when it comes to attracting, converting, and retaining customers. However, there are little ways to make your business more visible to potential customers.
Read MoreTopics: attract new customers, build business networks, increase sales, business needs, customer loyalty
Do you know what Apple Inc, General Motors and Amazon have in common? Except for the fact that they are among the most successful companies in the world, there is one more thing – they continue to add new products to their existing portfolio. Despite being giants in their own right, they know the value that product line expansion brings to business and are constantly looking for opportunities to develop a new line of product.
Read MoreTopics: business strategies, growing your business, increase cash flow, expand your product line, build business networks, business needs
Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, new and old customers require different marketing strategies. What is even more daunting is the fact that they both react differently to certain marketing strategies, and thus need to be approached differently as well.
Read MoreTopics: growing your business, increase cash flow, small business, attract new customers, increase sales, business needs
Very few businesses in the world would willingly say “no” to more sales. After all, businesses exist to increase profit, and business owners and employees are working to earn a living and support their families. However, generating those additional sales can be a major challenge. Clients don’t just fall into our laps. Often, you have to invest a lot of time and effort in marketing before you see any results.
Read MoreTopics: business strategies, growing your business, increase cash flow, small business, attract new customers, save cash, business blog, increase sales, barter, business needs, networking
Building a business into a stable, profitable enterprise takes an enormous amount of time, effort, investment, and resources. For that reason, it probably comes as no surprise that many business owners become very cautious about making major changes once they do achieve such stability and profitability. Unfortunately, those instincts can get in the way of their business’ continued growth and long-term success.
Read MoreTopics: business strategies, growing your business, small business, attract new customers, save cash, trade exchange, build business networks, unrealised potential, increase sales, business needs
Scammers work in many different, shady ways. As business owners and consumers, we must be ever vigilant when it comes to business frauds that try to make a run for our money. If you’re a business owner, you should be aware of scammers that will try to ruin your business reputation. For Bartercard, scam artists are one of the most dangerous risks your business faces. Below, we offer advice on how to steer clear from the true business scams that pose major risks to your private information, reputation, and money.
Read MoreTopics: small business owner, small business, business needs
Have a look around your office. What do you see? If the answer is just a bunch of men, then you have some work to do. The facts are in: Gender diversity in the workplace is more than an ethical imperative in our modern culture. It’s also just plain good for business.
Read MoreTopics: growing your business, increase profit, increase cash flow, market research, Leadership, unrealised potential, business needs
