Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below, we discuss what you need to know about brand proliferation and how it impacts your business.
Read MoreTopics: small business, branding, increase sales, business needs, marketing
Topics: bartercard, small business, build business networks, goals, increase sales, business needs, networking, trade dollars
The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two very different channels that businesses can sell through. Selling directly to consumers, or “business-to-consumer” (B2C) marketing, is an entirely different operation than selling directly to other businesses (“business-to-business”, or B2B).
Read MoreTopics: business strategies, buyer demand, small business, business blog, business needs, marketing
There are countless theories about how to run a business, and when it comes down to it, every strategy has the same end-goal: increasing your profits. Whether you’re working on brand awareness, innovative product development, or increasing workplace efficiency, the goal is always to increase sales and cut operating costs.
Read MoreTopics: growing your business, increase profit, increase cash flow, small business, attract new customers, save cash, build business networks, increase sales, trade dollars
Being a small business owner is an enormous task. Much of the operational responsibilities of your business rest on your own shoulders. With so much on your plate, it’s no wonder that business owners often fall into habits that may not always be healthy for their business.
Read MoreTopics: strategy, small business, trade exchange, business blog, increase sales, barter, business needs, marketing
Small-to-Medium Enterprises (SMEs) often lack the sheer size they need to compete with much larger, international firms. Doing business in an environment where you’re one of the smaller fish is difficult, which is why smaller businesses often align their objectives with other, similar businesses to create business networks. These networks let SMEs work together to accomplish larger objectives, which increases their competitiveness with bigger companies, and as such, they’re very important for the businesses involved.
Read MoreTopics: small business, attract new customers, build business networks, business blog, increase sales, networking
It’s not surprising to see a significant shift of practices when it comes to business networking. The world has adopted new ways to network that are no longer limited to face-to-face interactions. For a long time, business owners have attended meetings, events, and tradeshows to expand their contact base. Today, thanks to fast-paced technology, online networking sites have become common in the realm of making business connections.
Read MoreTopics: small business owner, strategy, small business, attract new customers, build business networks, unrealised potential, business needs, networking, trade dollars
Bartercard is a platform where businesses can barter trade their goods and services using trade dollars. Joining this immense online marketplace offers numerous benefits for a business owner just like you. It aids your business by turning your excess inventory, spare downtime, and vacant seats into additional sales—expanding your business and profits.
Read MoreTopics: market research, build business networks, unrealised potential, increase sales, business needs, networking
A business cycle is the natural rise and fall of economic growth over a period of time. The cycle is a useful tool for analysing the wider economy, as the upward and downward fluctuations show variations in production, employment, wages, and investment. Understanding the cycle allows you as a business owner to make better financial decisions with the goal of helping your business increase profit despite the downturns. Today we discuss the five main phases of a business cycle: expansion, peak, recession, trough, and recovery.
Topics: buyer demand, small business, business start-up, business blog, unrealised potential, increase sales, barter, business needs
Business networking is an essential growth strategy to scale up your business and create a real impact on your bottom line. Finding a supportive network can help you find true value in your work, as you help your customers with your products and services, while making authentic connections.
Read MoreTopics: attract new customers, trade exchange, build business networks, increase sales, business needs, networking, trade dollars
