Did you know that the ancient concept of bartering goods/services is still relevant in this age of digital money? Yes, as amazing as it may seem, trading your products in exchange for what you need or would otherwise have purchased in cash can be the ultimate business tactic. Not only do you attract new customers in the process, but you also increase the profitability of your business, managing stock more effectively and participating in a supportive network of other businesses. What’s more, a healthy barter relationship can serve as a perfect opportunity to turn your bartering members of today into the paying clients of tomorrow. After all, opportunities for extra income shouldn’t be passed up!

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Topics: attract new customers, save cash, build business networks, unrealised potential, increase sales, networking

Most business marketing efforts are split between the competing goals of customer acquisition and customer retention. While new customers translate directly to more business, and greater opportunities for expansion, every business still needs its share of loyal customers to remain afloat. Establishing customer retention as an integral part of your larger marketing strategy is important for the long-term success of your business. Even big corporations rely on their customer loyalty strategies for their business to run smoothly! Find out some of the perks of having loyal customers for your business.

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Topics: attract new customers, increase sales, business needs, networking, customer loyalty

It’s something every business owner knows they need to do but very few put aside the time for it. Not surprisingly, it’s those who do that tend to be the most successful. Strategic planning is essential to the development and growth of your business. So why is it like pulling teeth to get business owners to sit down and focus on it? The answer is clear. You’re too busy working IN your business to take a step back and work ON your business. Strategy and planning is put on the backburner while you deal with more pressing issues.

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Topics: business strategies, growing your business, increase profit, small business, attract new customers, business needs

Being a business owner requires being decisive when it comes to risk-taking, but going in it alone can be challenging without the help of a community around you. In a competitive industry where you’re up against both the big and small players, joining a supportive network is essential to thriving. Today, we explain why collaboration is essential for your business’ growth.

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Topics: growing your business, attract new customers, build business networks, business needs, networking

Businesses are always looking for more ways to get more customers. Without well-defined objectives and a well-planned marketing strategy, it can be a challenging task, to say the least. What business owners need to know is it all starts with defining your business goals, reviewing who you are as a brand, and what strategies are most suitable to employ when it comes to acquiring new customers and sustaining the ones you have. In short, businesses need to be open to improving their sales and marketing sector for their company to grow. There are no shortcuts when it comes to attracting, converting, and retaining customers. However, there are little ways to make your business more visible to potential customers.

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Topics: attract new customers, build business networks, increase sales, business needs, customer loyalty

No amount of money can buy customer loyalty. If a company’s product or service is good and trustworthy, customers will inevitably come back to support that brand. However, no matter how good a product or service may be, businesses still need to come up with effective customer loyalty strategies to build customers’ trust, improve customer interaction, increase engagement, and actively retain them after their first purchase. Today we look at reasons why a loyalty program is an effective strategy in retaining existing customers and gain new ones.

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Topics: strategy, small business, attract new customers, branding, customer loyalty

Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, new and old customers require different marketing strategies. What is even more daunting is the fact that they both react differently to certain marketing strategies, and thus need to be approached differently as well.

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Topics: growing your business, increase cash flow, small business, attract new customers, increase sales, business needs

Very few businesses in the world would willingly say “no” to more sales. After all, businesses exist to increase profit, and business owners and employees are working to earn a living and support their families. However, generating those additional sales can be a major challenge. Clients don’t just fall into our laps. Often, you have to invest a lot of time and effort in marketing before you see any results.

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Topics: business strategies, growing your business, increase cash flow, small business, attract new customers, save cash, business blog, increase sales, barter, business needs, networking

Building a business into a stable, profitable enterprise takes an enormous amount of time, effort, investment, and resources. For that reason, it probably comes as no surprise that many business owners become very cautious about making major changes once they do achieve such stability and profitability. Unfortunately, those instincts can get in the way of their business’ continued growth and long-term success.

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Topics: business strategies, growing your business, small business, attract new customers, save cash, trade exchange, build business networks, unrealised potential, increase sales, business needs

Plenty has been written about how technological advances allow businesses to better connect with their customers, but what about with each other? How well is your business keeping up with changes in the B2B networking arena?  These days, keeping pace with change in the business world is harder than ever. However, for those ready and willing to put in the work, these rapid changes to B2B networking represent a terrific opportunity to separate yourself from your competition.

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Topics: small business owner, increase cash flow, attract new customers, save cash, build business networks, increase sales