Word of mouth and referrals are the best way to attract new business. Not only do they provide credibility for your business and the customers spreading the word, referrals are a free form of advertising and promotion. What’s more, data supports the notion that word of mouth marketing does indeed is one of the most influential factors for people when making a purchase.
According to Referral Rock:
- 1,000 customers can generate around 500,000 conversations about brand
- 81% of consumers are influenced by social media posts from their friends
- 92% of consumers trust recommendations from the people they know
- 50% of word of mouth recommendations are the leading factor behind a purchasing decision
- 72% of people trust online reviews as much as personal recommendations
- 84% of B2B decision makers start their process because of a referral.
One of our current Bartercard members, SIDE (Solomon Islands Dive Expeditions) Dive Munda - a multi-award winning SSI instructor training centre in Western Province of the Solomon Islands - recently reached out to a potential new client to give them feedback about the benefits of Bartercard. This was after Bartercard were approached by the prospective member, who wanted to network with current members like SIDE Dive Munda, in order to find out how membership has benefited them. Here’s what SIDE Dive Munda had to say about referrals through the Bartercard network.
Member Story: SIDE Dive Munda’s referrals
“How absolutely awesome that you are considering joining the Bartercard family!
“We have been thrilled to be part of Bartercard and have seen numerous benefits the past couple of years since joining. We were the first operator in the Solomon Islands to join and pathed the way forward for many that followed.
“I have personally seen the benefit in filling up those empty seats during low season – boats went out in any case, and a few extra divers through Bartercard travel allowed for us to build our trade dollars to use for a myriad of things, from travel to products (accommodation on company marketing initiatives abroad to purchasing non-plastic water bottles to use on our boats) but most importantly, we use it for covering advertising and marketing initiatives continuously! This is an area where our trade dollars add the most value!”Belinda Botha – SIDE Dive Munda