Leads are the backbone of any business. Your business wouldn’t exist without them, so where should you go to dig them up? Below, we’ll explain all there is to know about lead generation, and how Bartercard can help.
The basics of lead generation
Lead generation is the act of capturing your ideal clients’ attention in order to turn them from a prospective client into a paying one.
The most popular means to attract leads to your business is through social media, free downloads, and email marketing. All three of these methods are far reaching and inclusive, but that’s not to say that direct networking can’t be effective too.
Lead generation typically follows a process. First, you convert an unknown person into someone who is interested in the product or service your business offers. Then, you encourage them to take the next step of becoming a paying client.
Lead generation is more meaningful than older forms of advertising, which have more of a scattershot approach. With targeted lead generation, you’re reaching out to people who you have reason to believe will be interested in what you have to say.
Why your business needs lead generation
Apart from the fact that you need clients for your business to operate in the first place, your business is unlikely to grow without getting new customers.
Lead generation allows you to draw the right kind of people to your business with targeted offerings and content that will appeal to them. It allows small businesses to grow, develop, and eventually become big businesses.
To obtain targeted leads, you need a strategy. Consider the following:
- Who is your ideal client?
- What is their biggest problem or concern?
- What does your business offer and how is it the solution to your clients’ problem or concern?
- How you can build a relationship with meaningful dialogue?
Tips for successful lead generation
Lead generation is a varied field, so you want to have your fingers in a few pies. Don’t put all your eggs in one basket, though. You might end up overly reliant on a single method. Instead, try a variety of different methods to see which is the most effective for your business. Trial, test, experiment and be ruthless by cutting the ones that don’t work. Be persistent and never give up!
Ensure that the needs of your clients are at the heart of your strategy. You want to provide them with constant value, not come across as someone who only wants to push their product.
Build your brand presence on social media so that potential clients are aware of what you do and why you do it. Use social media to build a narrative. Tell the story of your company. Clients identify more with brands that have story. You can also use email marketing, SEO, and high-quality content to drive traffic to your website.
Remember that lead generation is not about making an instant sale. It is about beginning a conversation with a prospect, building a relationship, and then asking graciously for your client’s business.
Let Bartercard help you generate leads!
Bartercard can assist your business with lead generation through its automatic network of around 6,000 members nationwide. As a Bartercard member, you’ll be exposed to like-minded business who are keen to trade their goods and services with you.
Contact Bartercard today to find out how we can help you grow your business.